Published December 11, 2025

Why Paint Is the Most Powerful (and Overlooked) Home Selling Tool

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Written by Derek Johnson

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We've combined this article with our full guide to getting a home ready to sell, so everything is in one place.

Read: Paint, the single highest-ROI upgrade before you sell

That section covers where paint matters most, where you can skip it, colors that work for the most buyers, and what to know about lead paint in pre-1978 homes. The rest of the guide covers lighting, flooring, repairs, curb appeal and the upgrades that usually aren't worth it.

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